Ever wish you could hire a team of savvy sales people to stay in touch with your prospective clients? Create an automated sales force, instead!
When you put a few simple systems in place, you can easily replace an expensive sales force team with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll do it completely hands free. All that’s required is a little forethought.
A Must Have Tool for Creating An Automated Sales Force
Your first must-have tool? An autoresponder or more commonly known as an email sequence. Simply put, an email sequence is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.
Typically, an email sequence series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive during the dog days of summer” or “daily motivation for busy mompreneurs.” When your reader fills out the form, she’s automatically added to your email list, and you have her attention with every email.
The key though, is to write your series with specific calls to action. It’s not enough to just give her tips for being more productive. You have to also give her the opportunity to buy your products or services.
Done right, your email sequence can help keep the cash flowing, even when business is down.
The fastest way to get your email sequence up and running is to use a tried and true email service provider such as ConvertKit. It’s simple to set up, and extremely affordable. Plus, you’ll find many VAs who are experienced with it and can help you out if you get stuck.
Where to Get Your Content
For the content, look back over your most popular blog posts and products. Posts can be repurposed to bring lots of value to your subscribers. And naturally, an upsell to a matching product or service is always a good thing!
You can also pull content from your brand story, ideal client story and your “gap” bucket. A “gap” bucket is merely the information your ideal client needs to know in order to do business with you.
In addition, think about the questions you’re asked the most, what conversations pop up again and again, and what your social circles and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.
As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.
In fact, if you’re using ConvertKit, you can easily move people between email sequences based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.
So…what are you waiting for? Get your “automated sales force” up and running today!
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